Statistic: 36% of U.S. consumers are not familiar with crowdfunding

Have you heard of crowdfunding or know what it is? In simplest terms–it is very small amounts of capital from a large number of individual sources used to finance a business, project or venture. You’re probably familiar with crowdfunding but just didn’t realize it. Thousands of people use crowdfunding every day to raise money online for startups, non-profits, real estate ventures and more. A few popular non-profit crowdfunding sites you may have heard of include Causes, Crowdrise and Indiegogo; just to name a few. Don’t feel bad if you haven’t heard of crowdfunding; in a recent poll, 36% of U.S. consumers were not familiar with crowdfunding.

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